Difficulty in Funds Recovering

　　All chain & retail companies and retail industry are facing a serious competition .For the one size, every company wants to take up markets in cities through scale enlargement, therefore, they continuously open a new store, cut down price, and have sales promotion to attract customers; For the other size, a new store opening also means much of capitals needed. However, Capital is life of a chain-company or the retail industry. Many retail companies confront capital rupture when taking steps in opening new stores too quickly.

　　To solve this problem, the chain-companies and retail industry need to have a basic control on the underling stores. That is to say, the company needs to have good controls of the sales and inventory of every store through price adjusting to attract customer, which do good to capital rolling back quickly.

　　POS & ERP System can integrate all the management processes, which can implement the integration of capital, merchandise and personnel. If a chain or retail company cannot control its subsidiary company in investment and financing levels, which will be a great obstacle in the company’s developing process.

Accumulated Storage

　　Firstly, unified platform & supplying can greatly reduce inventory. When the POS & ERP System comes into using, the company can implement sharing one inventory between stores in one region within certain distance, which will greatly improve the stock velocity and capital velocity. Through meeting with upriver sector, A company can realize pre-sales and capital rolling back quickly.

Economizing

　　ERP & POS System can foundationally change the Management and Operation models of Chain Company and the Retail Industry. For example, the resource saving scripless office brings. After the implementation of POS & ERP System, the company can record customer’s information, including family address, phone etc. in a card. When filling a deliver order, it needn’t to write down all the information on a paper order. Simply by swiping the card, all the user information will be input into the system. For a large scale company, POS & ERP System can help to save lots of money in scripless office.

Setting and Pricing Strategy

　　It is very import to have an intensive marketing research and design reasonable Opening Strategy and Pricing Strategy. Opening a new store, taking up market, capital rolling back and reopening a new store become a common goal, as the continuous extension of chain companies and all kinds of retail industries. However, where to set up a new store is knowledge. Many companies’ marketing researches are based on fixed numbers and limited researches, which lead to an erroneous strategy. We have seen so many examples that a new store is closed following its opening in a city. Nowadays, Data Mining technology and Business Intelligence have been greatly improved, which is great helpful to scientific decision-making for company’s top executives. Therefore, Strategy on where to set up a new store or how to price becomes more scientific than before.